Every artist needs and deserves a safe, nurturing, non-judgmental space to explore and grow. Stuart K Robinson Creative is dedicated to providing instruction and inspiration for all aspects of the creative process, including auditions, rehearsal, performance, and career development. With a special focus on auditions, artists receive hands-on training in script analysis, character development, emotional/behavioral choices, cold-reading skills, interview techniques, performance and marketing; all leading to the ultimate goal: getting the job!
Stuart K Robinson is widely regarded as one of Los Angeles' top acting instructors. In addition to a resume full of acting and directing accolades, Stuart has put to use his fifteen years experience as Casting Director, Creative Director at LA's Television Marketing Group, producer and composer to shape a philosophy that allows actors to get the most out of every moment. This diverse background gave Stuart a unique perspective on the audition and its many complex components. His highly successful studio is an inspirational place for actors from all walks of life. Stuart has successfully coached actors in all facets of the entertainment industry, from novices to seasoned professionals, and continues today to coach over five hundred regular and semi-regular students in group, semi-private, and private sessions.
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You only have three seconds.
The largest difference between commercials and theatrical projects is the value of a second. Remember, in a film, an audience can wait 15, 20 or even 30 minutes to piece together vital information about a certain character: who, what, when, where, why. A commercial is less than 30 seconds total! For this reason, our viewers have only seconds to be 100% in the loop and prepared to be subconsciously brainwashed by our hidden sales message.
So, it would stand to reason that the most important part of a commercial audition would be the first three to five seconds.
Never mind the age-old argument about whether slating in-character works. Simply ask yourself: after five seconds, have the advertisers decided I’m right for the part… or am I out?
Granted, if you get caught falsely trying to “indicate” that you are right for the part, you are using bad acting techniques, and deserve to be disqualified.
But, the fear of indicating does not excuse you from bringing the qualities the commercial needs.
So, practice, practice, practice… and win the game in the opening seconds.
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